Bachelor of Arts (Hons) in Professional Communication

Bachelor of Arts
(Hons) in
Professional
Communication

The importance of communication as an integral part of individual success is recognised in this programme as it strives to equip students with the ability to communicate at all levels of society. Students are exposed to the varied skills of communication, advertising, public relations, writing and marketing as well as the soft skills of interacting well with people to enhance communication effectiveness.

Next intake

September 2022

Programme
Structure

Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
Semester 7

Writing Skills for Communicators • Introduction to Web Technology • Communication Theories • Public Speaking & Presentation Skills • Digital Imaging • Fundamentals of Organisational Behaviour

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Semester 7

Entry Requirements

01

A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent

02

A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent

03

Pass UEC with a minimum of grade B in 5 subjects

04

A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent

05

A Diploma in Media and Communication or its equivalent

06

Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.

AND

07 English Proficiency Requirement for International Students

IELTS 5.0 OR TOEFL iBT 34 OR TOEFL PBT 410-413 OR CAE160 (Cambridge Advance English) OR CPE 180(Cambridge Proficiency English) OR CFE 154-161(Cambridge First English) OR PTE 36(Pearson Test of English Academic).