Bachelor of Business (Hons) in Marketing

Bachelor of
Business (Hons) in
Marketing

This program aims to equip students with a solid foundation for various business disciplines, which focuses on marketing and communication concepts in the following areas:

Business tools

Exposure to communication and presentation skills, statistics, accounting, organisational behaviour, human resource management, and economics.

Marketing

Adapting techniques of marketing to enable them to discover opportunities and develop strategies to exploit them.

Individual development

Exposure to practical marketing problems, and developing the skills in solving practical marketing problems.

Next intake

September 2022

Programme
Structure

Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
Semester 7

Financial Accounting Fundamentals • Introduction to Management • Business Mathematics • Business Communication 1 • Principles of Marketing • Computer Application for Business

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Semester 7

Entry Requirements

01

A pass in STPM/A-Level with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM/O-Level, or any equivalent qualification

02

A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM*

03

Pass UEC with a minimum of grade B in 5 subjects

04

Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00

05

Matriculation/Foundation qualification with a minimum CGPA of 2.00.

06

A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to HEP Senate / Academic Board’s approval.

07

A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate / Academic Board’s approval

AND

08

IELTS 5.5/CEFR B1 OR TOEFL iBT 55-67 OR TOEFL PBT 410-413 OR CAE 154 – 168(Cambridge Advance English)CEFR B2 OR CPE 154-168(Cambridge Proficiency English)/CEFR C1 OR PTE 35-50(Pearson Test of English Academic) OR MUET Band 3

*Note: Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.