Two distinct pathways that lean on each other to manage the marketing of products and services. The business-minded look at the profit margin and juggle the spending, while the communicator builds the branding.
Next intake
May 2022
The world we live in is dominated by the media in many forms. From entertainment and culture, through news and social media,
to politics and promotion: the media shapes our understanding of what we know and what we consume.
It is all about how the money moves in global business. Understanding financial concepts and analysing the numbers to make sound business decisions. It is a numbers game that determines the rise and fall of major corporations and even economies.
Global business is an incredibly interconnected network that requires extensive knowledge of diverse business environments and economies. This is a high-powered, fast-paced world where the management skills include competencies to articulate ideas and mind-map solutions.
It is the analytical and strategic-minded person who will excel in the fast-changing global business environment that demands skills in planning, problem-solving, communications and e-commerce navigation.
Tourism is evolving and re-shaping itself to the post COVID-19 leisure travel scenario. There is a demand for those with a creative mindset and management capabilities to grow the sector that links F&B, entertainment, hospitality, transport and retail, among others. You can be part of its new growth.
Today uploading content from a phone to a media platform makes anyone a “journalist”. In reality, it demands skills you see handled by broadcast journalists. Polishing raw data into exciting content needs specialised skills, not available to everyone.
Digital technology dominates media content that emerges as films and videos uploaded through a variety of social media platforms that include YouTube and Over-The-Top (OTT) services like Netflix. Skills needed include script-writing, directing and editing, using the digital format.
Communication has always been a key factor for all entities, from governance to business. But today the importance has grown more complex because technology has made everyone a communicator.
“Majoring in broadcasting and journalism at
Limkokwing University really helped me
understand my work better in terms of creating
content and storyboards, planning for voice
overs and so many other things. Now, I can
clearly plan out each content before we propose
to the client.”
Bachelor of Arts (Hons) in Broadcasting & Journalism
Digital Strategy Lead (Consumer) at Rhingle Sdn Bhd
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Kevin Systrom
Co-Founder of Instagram
CYBERJAYA • KUCHING • UGANDA • WINDHOEK • GABORONE • MASERU • MBABANE • PHNOM PENH • FREETOWN
